Face 2 Face Entertainment Conference (F2FEC)

Three Amigos Announce the return of F2FEC for 2021, 2022 and beyond with the GATHERING and SHOWGRAM Experiences

The Amigos started F2FEC with a vision to bring together an industry by changing how leaders gathered, how information is shared, and how relationships are formed. FACE 2 FACE encouraged community over individualism and togetherness over autonomy and, with these founding principles, the F2F conference experience helped all those who attended develop new resources, expand networks, and enrich relationships. F2 created an atmosphere of responsibility for transparency and the sharing of information for the sustainability of all. These founding principles are as important today as they were with the first F2FEC Change or Die experience and they are needed now for all of our tomorrows.

PAUSE: We wanted time to think deeply and to make sure we were acting diligently, with the right purpose, enabling all business owners and proprietors to build an industry that is better than it was before, which is why we paused. We’re back – just as we said at the conclusion of Imagine. Our mission and purpose are still true, with even more urgency today. The Amigo’s new GATHERING and SHOWGRAM experiences will bring the industry together again in re-imagined and exciting ways. F2F is based on relationships and the understanding that we are better together and when experience, passion show up to Be In The Room™ opportunity follows.

GATHERING: The May 2021 Gathering will focus completely on RISE and guiding the industry through Reset, Rebuild, and Reach. To RISE is about living, leading and succeeding. By coming together F2FEC can serve to unify a voice that is powerful. We’ll Reset by identifying priorities and finding clarification. We will look to Rebuild our businesses from the inside out, understanding the cultural transformation taking place. And at the core of RISE is Reach. Reach is about choices and the option to live life and conduct business with relevance and purpose for generations to come.

SHOWGRAM: March 2022 will be the debut of the FACE 2 FACE SHOWGRAM. “Re-Flect, Re-Think, Re-Everything” is one of the guiding principles for Face 2 Face, and that is what the Amigos did by re-imaging how to produce an industry tradeshow that is inspirational and relevant with purpose. The SHOWGRAM is the re-imagined combination of tradeshow, conference and educational programming. The SHOWGRAM is the bigger, badder, bolder, better and different F2F program the Amigos promised at the conclusion of 2019’s Imagine. The Amigos brand of relationship making, intimacy, with an all-in, level playing field fairness are at the core of producing a new trade experience for the expanded out-of-home and leisure industry.  Hold the date. Mark your calendar for the 2022 Face 2 Face SHOWGRAM. March 1-4, 2022. Kalahari Resort, Round Rock, [Austin] Texas.

WHAT’S NEXT: Change is inevitable and the Amigos remain flexible for planning and producing the GATHERING as the next several months are still weighted with uncertainty. Details and information will be posted on the F2FEC Nation Facebook page and here on the F2FEC Website.  Be In The Room© at the Gathering and RISE.

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Kalahari Resort, Round Rock, TX
May 4-6, 2021

Be in the Room.

The value of showing up to Be in the Room™ at an F2F Experience is that everyone has something to share and everyone has something to gain. WE are better than me, and WE are better together! We are all going to participate in events relevant to our needs, our challenges, our interests and our future. Join us!

Request to Be in the Room™


Kalahari Resort, Round Rock, TX
March 1-4, 2022

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