Face 2 Face Entertainment Conference (F2FEC)

The Three Amigos Announce The Return of F2FEC FOR 2021 with RISE.

After pushing “pause” at the conclusion of the 2019 Imagine event, the Amigos are planning a renewed, and different trade experience for 2021 and anticipate an early March timeframe for the reimagined Face to Face Experience.

Since the inception of F2FEC there has been a very deliberate and strategic selection of themes for the conference experience. The choice of RISE for 2021 is no exception. RISE was already determined in 2019, but the world has changed and what is different today for the Amigos is the context for Rise. What was then is no longer now: “What we envisioned in 2019 is less important; now is the focus, the future is the focus; the world, the nation, our industry faces huge challenges with the physical and cultural shifts brought upon us by COVID-19, and RISE we must!”

RISE is the theme. The 2021 trade event will focus completely on guiding the industry through Reset, Rebuild, and Reach. To RISE is about living, leading and succeeding. By coming together F2FEC can serve to unify and share a voice that is powerful. We’ll Reset by identifying priorities and finding clarification. We will look to Rebuild our businesses from the inside out, understanding the cultural transformation taking place. And at the core of RISE is Reach. Reach is about choices and the option to live life and conduct business with meaning and purpose for generations to come.

The Amigos started F2FEC with a vision to bring together an industry by changing how leaders gathered, how information is shared, and how relationships are formed. Face 2 Face encouraged community over individualism and togetherness over autonomy and, with these founding principles, the F2 conference experience helped all those who attended develop new resources, expand networks, and enrich relationships. F2 created an atmosphere of responsibility for transparency and sharing of information for the sustainability of all. These founding principles are as important today as they were with the first F2FEC Change or Die experience and they are needed now for all of the tomorrows.

We wanted time to think deeply and to make sure we were acting diligently, with the right purpose, enabling all business owners and proprietors to build an industry that is better than it was before, which is why we paused. We’re back – just as we said at the conclusion of Imagine. Our mission and purpose are still true, with more urgency today. We are bringing the industry together again, not because of pandemics, but rather because we are all stewards of the out-of-home entertainment and leisure industry. RISE is what responsibility and leadership are all about. RISE is what we must do. RISE. Reset. Rebuild. Reach. ™

F2FEC, Face 2 Face Entertainment Conference is a North American trade experience planned and philanthropically produced by the Three Amigos, Iceberg, Jones and Smith for thought leaders of the out-of-home, entertainment industry. Attendees include manufacturers, suppliers, distributors, media and facility owners from traditional Family Entertainment Centers, Bowling Centers, Cinema, Trampoline Parks, Roller Skating, Laser, Food-forward Eateries, Specialty and Hybrid entertainment concepts. F2FEC provides a level playing field and requires everyone to invest and participate. F2FEC is not an educational or teaching forum and is independent and not associated with any organizations.

Change is inevitable and the Amigos will remain flexible for planning and producing RISE as the next several months are weighted with uncertainty. Details and information will be posted on the F2FEC Nation Facebook page and on the F2FEC Website.  Be In The Room© and RISE.

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